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npr.org > 03/19/2026 > nx-s1-5746115-e1 > billboard-ads-for-tech-startups-in-san-francisco-are-cryptic-on-purpose

Billboard ads for tech startups in San Francisco are cryptic on purpose

5+ mon, 3+ week ago   (292+ words) The old-fashioned roadside billboard is hot property these days in San Francisco, with tech startups snapping up ad space. But it's often not clear what they're selling. Billboard ads for tech startups in San Francisco are cryptic on purpose The…...